Writing on enterprise AI, SaaS, and technology adoption.
52 posts found
24 Jun 2026
For years I assumed there was only one of me. The evidence now suggests otherwise. A while back another Greg Brown turned up in my notifications: same name, same line of work, near enough the same face, and an unsettlingly similar opinion about AI. In short, a Dopplegänger! His name, and I am not ma
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23 Jun 2026
We treat AI like we treat electricity: something that simply works, will keep working, and will hopefully cost roughly what it does today. This cannot continue indefinitely. Consider the commercial layer first. According to leaked financials, OpenAI, the firm behind ChatGPT, took in around thirteen
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22 Jun 2026
Absorptive capacity: your bottleneck was never the choice of an AI tool. Deloitte's 2026 survey of more than 3,200 leaders found a telling gap. Companies feel ready for AI in the boardroom but not on the ground. Strategy is the dimension they rate best prepared, yet only about a fifth say their peop
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21 Jun 2026
In one of my corporate roles I was handed a tidy-sounding task: merge and map more than 90 Salesforce instances down to 12. The number we were aiming for was not one. It was 12. The single 360-degree view of the customer is the thing every CRM is sold on, yet even the ambitious version of success he
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20 Jun 2026
Cloudflare scanned the 200,000 busiest websites to check if they are ready for AI agents. The answer: barely. Which is no surprise. Only ~4% had declared AI usage preferences in robots.txt. Markdown content negotiation (which helps agents "see" the site) was at a similar level, and newer agent stand
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19 Jun 2026
Every time AI summarises a meeting, rewrites a note, or compresses a customer complaint, something gets lost. Do that long enough, and your business starts confusing the summary with the truth. That is an AI slop problem worth worrying about. Not the dramatic version where the internet fills with sy
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19 Jun 2026
Every time AI summarises a meeting, rewrites a note, or compresses a customer complaint, something gets lost. Do that long enough, and your business starts confusing the summary with the truth. That is an AI slop problem worth worrying about. Not the dramatic version where the internet fills with sy
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18 Jun 2026
A social media ban for under-16s may protect children. It also admits the product is broken. The UK government's plan is being sold as child protection. The headline is the age ban: under-16s kept off the big platforms. The more interesting details: livestreaming switched off, contact from strangers
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17 Jun 2026
You will often find me in a city, but my heart belongs out here. This is where I come to breathe. Open space and quiet steady me in a way the city never quite manages, and I have learned that stepping away from the noise now and then matters more to my wellbeing than I once realised. A friend said t
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16 Jun 2026
Your AI research tool may look and feel like an analyst. But it’s not. Often, it is a fast, articulate reader of pages anyone can edit, including the people who would quite like to sell you something. In tests on deep-research agents, thirteen words in the right Reddit-style comment were enough to g
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