CrowdLiquidity / LiUU: from concept to a launched fintech platform
Project overview
I co-created CrowdLiquidity / LiUU, a fintech SaaS model helping SMEs unlock liquidity by selling future products and services to customers while strengthening their digital presence. As co-founder and CTO, I led product and technology from concept through launch.
- My role
- Co-founder & CTO, 2020–2024
- Direct team
- Five programmers and a designer
- Platform adoption
- More than 1,500 businesses actively joined
- Payments
- QR payment system for contactless transactions
The original LiUU homepage, preserved in the platform’s onboarding guide. The screenshot shows the Italian interface.
View the full-size screenshot ↗The business challenge
The venture needed to turn a financing concept into a working platform businesses could join and use. Product development, a payment experience and infrastructure had to move together, alongside commercial and regulatory work in Switzerland and Italy.
My responsibility
I owned the product and technical direction, set delivery priorities and managed five programmers and a designer day-to-day. The wider international team grew to 16 people. I also contributed to go-to-market work, customer success, partnerships, investor pitches, fundraising and regulatory work.
Architecture, payments and delivery
My main areas of decision-making were architecture, payments and implementation. I directed the development team and owned infrastructure and cloud operations. We delivered a QR payment system to support contactless transactions as part of the platform.
What reached the market
The platform launched and more than 1,500 businesses actively joined. It included a complete QR payment system supporting contactless transactions. This is evidence of a product taken into real use, alongside the team, architecture and operational responsibilities needed to get it there.
What this shows about my leadership
This venture brought together product direction, architectural decisions, daily team leadership, payment implementation and cloud operations. It demonstrates the breadth of responsibility I can bring to a CTO mandate, with commercial and regulatory collaboration alongside technical delivery.
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